Event Marketing is an effective strategy for all types of businesses. It is a way of getting our products and services across to the customers by transmitting experiences through public relations. Events can be organised in person or online, and brands can either host an event, join as an exhibitor, or attend as a sponsor.
The three key points on which Event Marketing is based are:
3. Enterprise (Initiative)
Does it worth it?
Many software and e-commerce businesses never need to meet their clients face-to-face, but if you succeed in making customers live one specific and unique experience, they will remember it in their minds for a long time and with great clarity.
A survey made by the Bizzabo platform confirms that 93% of marketers have identified in-person events as critical for their company’s success.
Through events, no matter if they are face-to-face or online, you will achieve:
Promotion of your product.
Boost brand awareness.
Types of Event Marketing
There’s nothing better than meeting clients directly, and it’s a good opportunity to generate leads and build trust!
Trade Shows and Exhibitions
They are usually industry-specific and one of the best ways for companies to present their new products as well as to learn first-hand what their competition is doing.
Meeting new people and expanding your circle is one of the crucial activities on a professional level. If you are an entrepreneur, this type of event is critical to give visibility to your business.
It is one of the most expensive events for your organisation. The conferences have several speakers, and the attendees will be able to listen and learn from the gurus or experts, about topics that interest them.
These are events in which the goal is to achieve sales without obtaining the buyer's contact details. For example, when the potential client comes to the brand stand, he is given a small gift or goodies for the fact of going and getting interested, and by the way, it will remain in his memory for the future.
Do you know that sponsoring a conference will improve your brand recognition at the event?
Placing your logo and sharing marketing materials, participants who are searching for new solutions have the opportunity to find you.
Seminars and Workshops
Both categories have an educational purpose. The main differences between them are their duration (Workshops can last one or more days and Seminars one or more hours), and their content (Workshops are more participatory while Seminars are usually Lectures with less interaction, although some questions can be answered).
It is usually a presentation, conference or workshop that occurs online in real-time and where users can participate through their questions or file sharing. They tend to share high-quality content, especially if the attendees have to pay for a ticket.
They are experiences targeted to a very specific audience. The artists themselves are the first to be promoted directly to their fans.
A great opportunity for the brand to promote its bestselling products and attract quality leads.
Of course, Apple is the absolute king of product launches. Its loyal followers (and some competitors) are waiting for the event where they present their latest news.
Live Streaming Events
Apart from engaging with the audience who cannot join in person, this kind of event allows the brand to create extra content such as 'behind-the-scenes', which generates more transparency and brings your company a human face.
Event marketing is a challenging strategy. Whether you provide different experiences to your existing customers, build a list of contacts, position your brand, etc. It is worth investing in any of its formats face-to-face or virtual because you will probably get a great return.