Successful fashion marketing provides you with the right tools to increase brand awareness as well as maximize your profit along the way. It’s, for this reason, we will be discussing 8 tricks to help you promote your product.
1. Invest in your website
The image transmitted by the website is the showcase of your brand and your product. It must be updated and be functional so that the user can find what they are looking for and therefore buy it.
2. Focus on your brand best sellers
Analyse which are your star products and rethink their visibility on the web and social networks of your brand. No matter what the star product is, it must have the potential to become an essential element or a fashion classic. Chiara Ferragni displays this section on her website.
3. Create a style guideline
You can create a lookbook or a style guideline so that visitors to the site can get an idea of how to combine the key items or the best sellers. This guide can be included as an extra section on the website or even as a blog. It has to be visually appealing and can provide detailed information about the item. A good example is the Uniqlo Lookbook
4. Run a quality blog or collaborate with well-known bloggers
Blogs are a way to share free and useful information with a specific audience and are a very effective tool. It is essential to comply with a publication schedule and to have quality content. In the Anthropologie blog, they don't only talk about fashion, you can also find different topics separated by sections but of course related to their brand.
An example of a well-known blogger is Makeda Saggau-Sackey . She started her blog Glamazon Diaries in 2007, in Washington, DC inspiring the modern woman, with her feminine, contemporary, and adventurous point of view.
5. Encourage your customers to write reviews
With so many brands and products on line, encouraging reviews is a good way to differentiate the item and at the same time guide the satisfied customers to leave us comments and opinions on their experience with our products.
6. Use the incredible power of Social Media
Social Media is the most powerful tool when talking about fashion marketing. Channels such as Instagram favours web traffic and social selling through the platform with features like IG Shopping, IGTV (that brands are using especially to upload their fashion shows), or Reels.
TikTok is another channel that offers a dynamic format that allows the brands to play around more and create more attractive posts.
Using the different channels correctly will be a way to catch the attention of the users and convert them into customers.
7. Give a chance to the power of the remarketing to increase conversion rates
Remarketing or retargeting allows you to capture recent visitors who left for any reason. You can reach the same people who were thinking of buying your product with reminder ads.
8. Try to turn the email subscriber into a follower
Take advantage from the opportunity provided by the“welcome” email you send to your website subscribers to encourage them to follow you on social networks and share photos of themselves with your brand, using a special hashtag that you settle.
The fashion industry is one of the most competitive sectors in the world. For this reason and to obtain the best results, it is important that you understand that there is no single way of doing things. For a successful promotion strategy, you must combine a strategy with your brand on the one hand and a strategy with the product on the other. I hope the above points will guide you on your way to promotion.