Event Marketing is a promotional strategy that involves face-to-face contact between brands and customers at events like trade shows, conferences, congresses, summits, etc.
Before choosing the channels, ask yourself: What is the goal of promoting or marketing your event?
The answer seems obvious: get more attendees to register for the event. But think a little bit deeper in terms of marketing insights. To design your strategy, you should know:
Total number of registrations
Number of free registrants
Number of paying registrants
Number of discounted registrants
An effective Social Media strategy for an event is about reaching out to people on the different channels before, during, and after the event.
Struggling to know where to start? No worries, I will give you a guide to effectively promote your event on Social Media.
1. Choose your Social Networks
You should choose the network based on your target audience’s preferences. Some platforms may be more effective for certain niches than others.
2. Create a hashtag
Before the event, the key is finding the right balance between uniqueness and familiarity. Think about a keyword familiar to your target audience and at the same time related to the event. This is what make it unique.
During the event, ensure the hashtag is visible everywhere so your audience will notice it, and use it on their posts.
By engaging with your hashtag, you will see what others are posting about your event, automatically directing you to content you can share with your audience in the lead-up to the event.
3. Host contests and giveaways
The more engagements you get, the better the brand awareness, and in turn, more of your followers will convert into actual attendees. Try to collaborate with a to supply the prize/s. They could be open to promoting the event on their Social Media official accounts.
4. Use Paid Ads campaigns (Social Media)
Create an eye-catching post to promote. Make sure to include in the description; your hashtag, website and all the details and information regarding the event. Include as well a CTA (Call-to-action) encouraging viewers to buy tickets.
5. Produce High-Quality Content
Creating valuable content can help you attract and engage potential event-goers when marketing events. It's crucial to create specific content for the event according to every platform as there are different audiences.
Keep in mind that promoting your event on social media doesn’t stop after the event. When gathering feedback, you can reconnect with those who joined your event and especially those who mentioned/interacted with your event’s social media profiles.
Event marketing strategies allow you to make an impact building up to the event, and continue the momentum for your business or nonprofit even after.