Has anyone found a true marketing strategy that will guarantee success? The answer is 'no'. Because it doesn’t exist. We all seek success in one way or another when referring to our start-up. In addition, we want it to be profitable in a quick and, if possible, long-lasting way.
The cost of setting up a new business has never been so low. Technology has made the process of starting your own company fast, easy and affordable. All the basics needed are a cell phone, a laptop, an internet connection and cloud computing. As you already know, your marketing strategy needs to be outstanding, but budgetary realities demand precision.
Generally speaking, if you want to be an entrepreneur, we recommend you follow these three rules:
1. Do something you love.
2. Do something you’re good at.
3. And do something that you think people may demand either because of an existing need or because you generate that need(and people is going to pay for it).
The scope of marketing is extremely broad, and a multitude of strategies are considered, but not all of them are valid for your start-up. Without a “smart growth” strategy in place, start-ups have no clear roadmap towards long-term success.
Based on my own experience, here you will find the top 10 techniques that entrepreneurs should implement in their marketing strategy:
Design a website
Use an online platform to place all the information of your business. Make it visually appealing. The first impression does matter.
Create remarkable content
Content is and will be an excellent way to connect with customers. Make sure you're consistently conducting keyword searches to determine what information your audience is looking for. It's important to offer valuable solutions to built trust. If you create interesting and relevant posts, pictures, infographics, blogs, etc. the probabilities to attract followers and generate engagement are really high. But once you’ve done this, you should encourage them to stay by responding to their questions and comments.
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Convert and grow with email marketing
It is an essential strategy for attracting customers to your start-up. It's also a great way to build your contact list for your small business. To make the most of it, you must first collect prospects mail addresses. On your website, you may consider placing a form. Please keep in mind that if you only send out ads, your customers may unsubscribe. Whereas if you produce relevant content you have a better chance to generate interest and engagement.
PPC Ads / Online Advertising
This practice has become a very popular advertising channel. It is a branch of online marketing with which search engines such as Google and Bing will allow you to show your ads on their results pages. If you create relevant and engaging ads, you will get plenty of clicks. With PPC advertising such as Google Ads and Bing, you can set your budget for the keywords that your audience is searching for and measure the cost per conversion.
Integrate Social Media Marketing
Social Media is great for both business promotion and brand awareness. It’s important to incorporate these channels into your start-up’s marketing strategy. It takes more than just a profile to succeed in social media. You must create and post engagement, relevant content that gives users a reason to follow your account.
Start a Blog
With a blog, you can position your start-up as a leading source while also attracting organic search traffic to your site. Blogging is a powerful strategy that can help your start-up obtain the exposure it needs.
Influencer marketing can help both increases the reach of your brand and offer sales incentives. Far from being your main marketing activity, influencer marketing can be a useful ‘add on’ to your online campaigns.
Sponsoring and attendance to events (networking)
Sponsoring a local event could help to get your start-up on your prospects’ radar. You would pay a fee to the organisers of the event, and you would have a place to promote your business with banners and other marketing materials in return. If it is not possible for you to come as an exhibitor, you can always attend and so do networking. Face-to-face communication is usually a plus when contracting services or buying products. You never know how far your start-up’s name will go.
Measure your ROI
When it comes to a start-up or a small business, it is very important to control the budget and measure the return on our investment. If you are paying for advertising, you should be tracking your rates of return. After each campaign or marketing activity you are going to carry out, take some time to analyse the results and make the necessary modifications to be successful.
Running a successful start-up will require all your efforts and attention. You, as an entrepreneur, should be open to calculated risks because the decisions you make today will have an impact on your future business. We hope these marketing strategies for entrepreneurs have been helpful. Be proactive, resilient, consistent and above all, seek for advice and ask everything you need to know. Entrepreneurship is a long but very rewarding journey. You can do it!