What does digital marketing mean? | ¿Qué es el marketing digital?

Digital marketing encompasses any form of marketing that uses online channels and internet-connected technologies. ___ El marketing digital es una forma de marketing que está compuesta por un grupo de técnicas que se sustentan en medios digitales. Su objetivo es sacar partido de todas las oportunidades que ofrece Internet para impulsar un negocio, marca, servicio, etc., de una forma más eficiente.

Which are the different channels of digital marketing? | ¿Cuáles son los diferentes canales de marketing digital?

Please find here the main channels of digital marketing we consider for your project:

• SEO: Search Engine Optimisation.
• SEM: Search Engine Marketing.
• PPC: Pay-Per-Click (Such as: Google Ads, Bing Advertising, Facebook Ads...)
• Email Marketing.
• Content Marketing.
• SMM: Social Media Marketing.
• Native Advertising.
• Inbound Marketing.
• Online PR.
• Instant Messaging Marketing.
• Affiliate Marketing.

Which are the benefits of digital marketing? | ¿Cuáles son los beneficios del marketing digital?

There are a lot of benefits you will get upon trying digital marketing for your project. It allows you to reach your target audience in ways that traditional forms of marketing doesn't. In such a competitive environment, digital marketing is the mechanism that will help you stand out from your competitors.

The biggest advantage is that it’s much more effective and affordable than traditional marketing channels. Depending on the ones used, you can target your market accurately at all stages of the buying cycle.

Is digital marketing cost-effective? | ¿Es rentable el marketing digital?

Yes. Digital marketing is too powerful and extremely cost-effective to ignore.

Compared to other traditional forms of marketing, it’s easier to measure the results of the campaigns accurately. There are cost-effective strategies to use online to attract people to your business and its products or services.

Are there any additional or hidden costs in the marketing projects of BigBox Agency? | ¿Hay algún coste adicional u oculto en los proyectos de marketing digital de BigBox Agency?

No, there are never hidden costs with BigBox Agency. We send you all the detailed information in the proposal along with the quotation. However, you’ll need to cover any biddable media spend such as Google Ads, Social Media Ads (Facebook, Instagram, Linkedin, …). This will be previously agreed and billed separately from our management fee.

• Recommendation: If you request different quotations from marketing agencies, please make sure that you have been given a breakdown and explanation of all costs that may be involved in the project/campaign.

What is BigBox Lab? | ¿Qué es BigBox Lab?

It is the department of BigBox Agency in charge of researching with technology to develop innovative tools for marketing and communication. We build successful, long-lasting products for our clients. Feel free to make us a proposal and we will make it happen. __ Es el área de BigBox Agency que se encarga de la investigación con la tecnología más avanzada y dónde se desarrollan nuevas herramientas para el área de marketing y comunicación. Construimos productos exitosos y duraderos para nuestros clientes. Por favor siéntase libre de hacernos una propuesta y nosotros la haremos realidad.

How long does a BigBox Lab project take? | ¿En cuánto tiempo se lleva a cabo un proyecto de BigBox Lab?

It depends. The projects of BigBox Lab are very extensive because they involve IT development and the delivery times are never exact. Once we design the proposal, we make a time estimation that we specify directly with each client. __ Depende. Los proyectos de BigBox Lab son muy amplios porque conllevan desarrollo informático y los tiempos de entrega nunca son exactos. Una vez hemos diseñado la propuesta, hacemos una estimación de tiempo que especificamos con cada cliente.

Are the projects of BigBox Lab reliable? | ¿Los proyectos de BigBox Lab son fiables?

Yes. At BigBox we do not deliver any project if it has not been previously tested and we ensure that it is stable. ___ Sí. En BigBox no entregamos ningún proyecto si no ha sido probado (tested) previamente y podemos garantizar que es estable.

What services does BigBox Agency offer? | ¿Qué servicios ofrece BigBox Agency?

We are an Agile Digital Marketing Agency. We create value for both our customers and our business through new marketing approaches. We can focus on just one of our services as a ‘stand-alone service’ or we can offer ‘integrated marketing service’ that includes all or several of our services used together to achieve the best results. Our services include SEO, SEM, PPC, email marketing, creative design (branding, web design, content marketing and management reputation), social media marketing (SMM), paid social, strategies and analytics and inbound marketing. ___ Somos una agencia de Agile Digital Marketing. Creamos valor tanto para nuestros clientes como para nuestro negocio a través de nuevos enfoques de marketing. Ofrecemos tanto servicios independientes como de marketing integrado donde pueden llevarse a cabo todos o varios de nuestros servicios para lograr los mejores resultados posibles. Nuestros servicios incluyen SEO, SEM, PPC, email marketing, diseño creativo (branding, diseño web, marketing de contenidos y gestión de reputación), social media marketing (SMM), paid social, estrategias, analíticas y reportes e inbound marketing.

Could BigBox do global projects or just a specific part? | ¿BigBox puede hacer proyectos globales o únicamente se ocupa de una parte concreta?

We could focus on just one of our services as a stand-alone service or we can offer an integrated marketing service that includes all or several of our services used together to achieve the best possible results. ___ Podemos centrarnos en un cualquiera de nuestros servicios como independiente u ofrecemos servicios de marketing integrado que incluye todos o varios servicios utilizados conjuntamente para lograr los mejores resultados posibles.

How often will results be reported? | ¿Con qué frecuencia se comunican los resultados?

We provide bespoke performance reports that include all the information and metrics that are important to you. Depending on the scope of each project (previously agreed with each client), we establish the periodicity of the reports: weekly, biweekly, monthly. ___ Proporcionamos informes de rendimiento a medida que incluyen toda la información y las métricas que son importantes para usted. Dependiendo del alcance de cada proyecto (previamente acordado con cada cliente), establecemos la periodicidad de los informes: semanal, quincenal, mensual.

What is the pricing model of BigBox? | ¿Cuál es el modelo de precios de BigBox?

It depends on the area of the company. At BigBox Lab, each project is tailored to the customers we are working with and based on what they are looking to achieve. While in the area of Digital Marketing, depending on whether you only need an isolated service or a comprehensive campaign, we do have standard prices. However, you’ll need to cover any biddable media spend such as Google Ads, Social Media Ads (Facebook, Instagram, LinkedIn, …). This will be previously agreed and billed separately from our management fee. ___

Depende del área de la compañía.

En BigBox Lab, cada proyecto se adapta cada cliente con los que trabajamos en función de lo que buscan conseguir.

Mientras que, en el área de Marketing Digital depende de si usted únicamente necesita un servicio aislado o acciones más completas,, tenemos los precios estandarizados. No obstante, usted deberá cubrir cualquier gasto relacionado con redes sociales como por ejemplo los anuncios de Google, anuncios de redes sociales como: Facebook, Instagram, LinkedIn, ... Esto será previamente acordado con usted y facturado por separado a nuestros honorarios del proyecto a realizar.

Does BigBox provide services just in the UK or anywhere else? | ¿BigBox presta únicamente servicio en Reino Unido o en algún otro lugar?

Yes, BigBox provides international services. We are based in Leeds (United Kingdom) and we work with clients in other countries such as Spain. ____ Sí. BigBox presta servicio internacionalmente. Nuestra sede está en Leeds (Reino Unido) y trabajamos con clientes de otros países, como por ejemplo de España.

Could BigBox guarantee that my website will appear on the first page of Google results? | ¿Podría garantizarme BigBox Agency que mi sitio web aparecerá en la primera página de los resultados de Google?

Unfortunately no one can guarantee that your website will be listed on the first page of Google results, and you should beware of anyone who promises otherwise. Google regularly updates the search algorithms and implements changes, so it is impossible to guarantee that your website will appear at the top for a specific period of time. At BigBox Agency, we don't promise you'll be at the top of Google's ranking, but we can help you to implement valuable improvements to your website and ensure it is working according to your needs to drive traffic and sales to your site. ___ Lamentablemente nadie puede garantizarle que su sitio web vaya a aparecer en la primera página de los resultados de Google, y debería tener cuidado con cualquiera que le prometa lo contrario. Google actualiza con regularidad los algoritmos de búsqueda e implementa cambios, con lo cual hace imposible garantizar que su sitio web aparezca en la parte superior de los resultados de búsqueda durante un periodo de tiempo determinado. En BigBox Agency, no le prometemos que su web aparezca en las primeras posiciones del ranking de Google, pero podemos trabajamos para implementar mejoras valiosas en su sitio web y asegurarnos de que funciona de acuerdo a sus necesidades con el fin de impulsar el tráfico y ventas en su web.

Could BigBox Agency optimise any type of website? | ¿Pueden optimizar cualquier tipo de web?

Yes! Initially we will have to analyse the existing website to see if we could work on it. Depending on the complexities of your website we will either carry out technical work on it or suggest the most optimal solution.

How long does a new website take to design and built? | ¿Cuánto tiempo tarda BigBox Agency en diseñar y construir una nueva web?

It will depend on your needs and technical specifications, but generally speaking, your website will be launched within six to nine weeks from the receipt of a signed agreement and payment, and once you have provided us with all the content and information you want to include. ___ Dependerá de las necesidades y especificaciones técnicas que requiera su web, pero en general, se podría lanzar en un plazo de entre seis y nueve semanas a partir de la recepción del acuerdo firmado y el realizado el pago (según se acuerde con el cliente), y siempre y cuando usted nos haya proporcionado todo el contenido e información que desea incluir en la web.

What’s the difference between SEO, SEM, PPC and SMM? | ¿Cuál es la diferencia entre SEO, SEM, PPC y SMM?

• Search Engine Optimisation (SEO), is a set of best practices aiming to get a website to show up in the search engines like Google, Bing, etc. As an organic (free) search results. With effective SEO, your website will appear higher or in a better position on search engine results pages.
• Search Engine Marketing (SEM) includes SEO, but also includes Paid Search or Pay-Per-Click (PPC). It consist on driving traffic through the process of purchasing ads on search engines.
• Pay-Per-Click (PPC) shows ads based on keywords, demographics or other targeting, but works as an auction-based system where the advertiser is charged per click on the ad. The cost this kind of paid campaigns has gone up due to the saturation of the market, leading to the next phase of SEM, the Social Media Marketing.
• Social Media Marketing (SMM) encompasses many different activities in order to increase brand awareness and engagement across different social platforms. There are literally hundreds of social media channels to choose such as Facebook, Twitter, Instagram, Linkedin, YouTube, Snapchat or Pinterest. The key to this engagement is, first of all, identifying which platform your customers are actually on, and fully understand your customers (or followers) and providing them remarkable or customised content. A SMM strategy may also include paid advertising on social media platforms.

How long does it take for SEO to show results? | ¿Cuánto tiempo tarda el SEO en mostrar resultados?

SEO is a long-term investment. The time required to see results will depend on the searches you want to be found for, such as: your industry, your competitors, your location and a host of other factors that should be defined previously. A website will begin to see an increase in organic traffic after four to six months. The longer the strategy lasts, the better the results will be. ___ El SEO es una inversión a largo plazo. El tiempo necesario para ver los resultados dependerá de las búsquedas en las que usted quiera ser encontrado, como por ejemplo: su sector, competencia, ubicación, y un sinfín de factores que deberán ser definidos previamente. Una web comenzará a ver un aumento en su tráfico orgánico después de entre cuatro a seis meses. Tras los seis primeros meses, cuanto más se alargue la estrategia, mejores serán los resultados.

How long does it take for PPC to show results? | ¿Cuánto tiempo tarda el PPC en mostrar resultados?

PPC provides faster feedback than SEO but the timelines vary per business and goals. We recommend committing at least three months to mature a campaign and from three to twelve months to develop a strong campaign. The results are worth it. ___ El PPC proporciona un feedback más rápido que el SEO pero los tiempos varían en función del tipo de negocio/producto/servicio/marca y objetivos. Nosotros recomendamos un compromiso de por lo menos tres meses para madurar una campaña y de entre tres y doce meses para desarrollar una campaña fuerte. Los resultados merecen la pena.

How long does it take for SMM to show results? | ¿Cuánto tiempo tarda el SMM en mostrar resultados?

The timing may vary depending on the objetives you want to achieve and if you have some existing assets such as: Facebook groups, blog, etc. This strategy may show results faster than SEO or PPC, but we still need some time to observe its effectiveness. In order to develop and audience from the beginning, we require at least 90 days. In case you have any interaction with any social network or platform, even minimal, the times could be shortened considerably. ___ Los tiempos varían en función de los objetivos que usted quiera conseguir y de si ya cuenta con presencia en algún tipo de red social (grupos de Facebook, blog, etc). Esta estrategia puede mostrar resultados de una forma más rápida que el SEO o PPC pero necesitamos algo de tiempo para observar su efectividad. Si partiéramos desde cero, necesitaríamos por lo menos 90 días para generar algún tipo de audiencia. Mientras que si cuenta con alguna interacción con alguna red social o plataforma, aunque sea mínima, los tiempos se podrían acortar considerablemente.

Why should your business be in Social Media? | ¿Por qué su negocio debe estar en redes sociales?

Your business should be on Social Media mainly because of the benefits it brings in a short period of time. Some of the goals you can achieve are the following:

• Drive traffic to your website.
• Brand awareness.
• Grow revenue (by increasing signups or sales).
• Build a community around your business/brand/product/service.
• Generate new leads.
• Increase mentions and listen to what the audience think about your business/brand/product/service.
• Engagement.

What is Agile? | ¿Qué es Ágil (Agile)?

Agile is a project management methodology based on the principles of Agile Software Development, which allows teams to organize themselves more efficiently to design, execute and deliver projects.

__

Ágil (Agile) es una metodología de gestión de proyectos que se basa en los principios del Desarrollo Ágil de Software (Agile) , que permite a los equipos organizarse de un modo más eficiente para diseñar, ejecutar y entregar los proyectos.

What is Agile Marketing? | ¿Qué es el Marketing Ágil (Agile Marketing)?

In 2012, a group of marketing experts decided to lay the groundwork for Agile Marketing by developing a code of values that any organization using this methodology must follow.

At BigBox Agency we comply with the values and principles of Agile Marketing:

1. Validated learning over opinions and conventions.
2. Customer focused collaboration over silos and hierarchy.
3. Adaptative and iterative campaigns over Big-Bang campaigns.
4. The process of customer discovery over static prediction.
5. Flexible vs rigid planning.
6. Responding to change over following a plan.
7. Many small experiments over a few large bets.

What are the benefits of going Agile? | ¿Cuáles son los beneficios de Ágil (Agile)?

Agile is the new approach of feedback-driven marketing. It improves project management and get measurable results.

• Eliminate unnecessary steps and go straight to the point, focusing all the efforts on the most important tasks to deliver value.
• Increase innovation. Marketing teams using the Agile method are able to discover all kinds of information much quicker.
• Focus on deliver exactly what customers want avoiding unnecessary meetings and documentation.
• It is designed to grow. Agile makes the teams stay efficient when the they grow.
• Deliver more ROI at a smaller expense.